WATI is a powerful tool for managing WhatsApp business communications.

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WATI screenshot

Overview

WATI is an innovative platform designed to help businesses communicate more effectively through WhatsApp. This software provides tools that enhance customer interaction and streamline responses, making it easier for businesses to connect with their clients. With WATI, companies can automate messages, manage contacts, and create a more personalized experience for their customers.

Using WATI, businesses can send bulk messages, respond to inquiries quickly, and manage their WhatsApp presence effectively. It is suitable for various industries, including e-commerce, hospitality, and customer service. As the world increasingly turns to digital communication, WATI offers the support that helps businesses stay ahead in a competitive landscape.

The platform is not only user-friendly but also integrates seamlessly with existing systems. WATI's features allow teams to work together more efficiently, ensuring that all customer queries are handled promptly. This improves client satisfaction and helps build lasting relationships.

Pricing

PlanPrice
Annual$480.00 (Per Year)
Monthly$49.00 (Per Month)

Key features

Automated Messages

WATI allows you to set up automated replies, saving time on frequent inquiries.

Bulk Messaging

You can send messages to multiple contacts at once, making it easy to share updates or promotions.

Contact Management

WATI offers a simple way to organize and manage your contacts, ensuring no one is missed.

Multi-Agent Support

Teams can collaborate on WhatsApp by having multiple agents manage customer interactions.

Integrations

WATI integrates with CRM and other business tools, making workflow smoother.

Analytics

Track message delivery and customer engagement with built-in analytics features.

Templates

Create and save message templates for quick responses to common questions.

Tagging

Easily tag and categorize conversations to manage different customer needs effectively.

Pros & Cons

Pros

  • User-Friendly
  • Improves Response Time
  • Cost-Effective
  • Enhances Customer Engagement
  • Supports Team Collaboration

Cons

  • Learning Curve
  • Limited Free Version
  • SMS Costs
  • Internet Dependency
  • Lack of Offline Support

Feature Ratings

Based on real user reviews, here's how users rate different features of this product.

Process

Mentions78%

Scours various channels for brand mentions to proactively seek reparative communications. This feature was mentioned in 25 WATI reviews.

Based on 25 reviews
Tickets86%

Based on 28 WATI reviews. Creates and assigns support tickets, scheduling them in a timely manner.

Based on 28 reviews
Macros85%

Allows administrators to create templated responses to frequently asked questions. 25 reviewers of WATI have provided feedback on this feature.

Based on 25 reviews

Channels

Social84%

Connects employees with customers through a social media solution. This feature was mentioned in 28 WATI reviews.

Based on 28 reviews
Live Chat87%

As reported in 30 WATI reviews. Ability to connect agents with customers through email.

Based on 30 reviews
Phone83%

Connects employees with customers through a calling solution. This feature was mentioned in 22 WATI reviews.

Based on 22 reviews
Text86%

Ability to connect agents with customers through text message solution. 25 reviewers of WATI have provided feedback on this feature.

Based on 25 reviews

Insight

Surveys86%

Provides opportunity for customers to give feedback through a survey. 23 reviewers of WATI have provided feedback on this feature.

Based on 23 reviews

Design

Communications Strategy Development87%

As reported in 93 WATI reviews. Allows planning and deployment of an overall communications strategy.

Based on 93 reviews
Create Content81%

Based on 93 WATI reviews. Includes or integrates with content creation apps.

Based on 93 reviews
Personalization87%

Outbound communications are segmented and personalized. This feature was mentioned in 103 WATI reviews.

Based on 103 reviews
Inbound Identification85%

Based on 93 WATI reviews. Inbound contacts are identified and handled based on history.

Based on 93 reviews
Regulatory Compliance87%

Software verifies compliance with GDPR, CAN-SPAM, and other legal requirements. 94 reviewers of WATI have provided feedback on this feature.

Based on 94 reviews

Functionality

Ease Of Integration88%

As reported in 68 WATI reviews. Empowers developers to intuitively integrate cloud communications functionality for their applications.

Based on 68 reviews
API Call Speed87%

As reported in 58 WATI reviews. Grants high speed API calls for fast communications.

Based on 58 reviews
Communication Varieties85%

Based on 56 WATI reviews. Enables a wide variety of communication types such as SMS, voice, video, etc.

Based on 56 reviews

Support

Documentation88%

As reported in 62 WATI reviews. Provides clear, effective documentation for API integrations.

Based on 62 reviews
Community Support85%

Provides public user forums for support questions and help. 58 reviewers of WATI have provided feedback on this feature.

Based on 58 reviews
Professional Support89%

Connects users with professional support teams to troubleshoot and finetune integrations. This feature was mentioned in 67 WATI reviews.

Based on 67 reviews

Responses

Customization85%

Customize your chat workflows with rules and automations. 106 reviewers of WATI have provided feedback on this feature.

Based on 106 reviews
Control88%

Based on 104 WATI reviews. Control who the chatbot converses with (and when).

Based on 104 reviews
Route To Human87%

Has the ability to connect interlocator with a human agent when the need arises. This feature was mentioned in 102 WATI reviews.

Based on 102 reviews
Menu bars86%

Can provide interlocators with menus, through which they can choose a relevant response. This feature was mentioned in 97 WATI reviews.

Based on 97 reviews
Drip sequences86%

Can send triggered sequence of automated messages sent on a predefined schedule in a targeted fashion. 91 reviewers of WATI have provided feedback on this feature.

Based on 91 reviews

Platform

Live chat87%

As reported in 101 WATI reviews. Provide tools for live chat on one's website.

Based on 101 reviews
Integrations87%

As reported in 76 WATI reviews. Allows easy integrations with applications, such as messenger applications, APIs, and customer support tools.

Based on 76 reviews
Branding85%

Has the ability to customize look and feel of chatbot to match` company branding. 98 reviewers of WATI have provided feedback on this feature.

Based on 98 reviews
Analytics80%

Gives user the ability to analyze conversations with the chatbot and see its performance. 97 reviewers of WATI have provided feedback on this feature.

Based on 97 reviews
Role-based access87%

Allows for varying access to chatbot and admin settings, depending on user, their role, etc. This feature was mentioned in 88 WATI reviews.

Based on 88 reviews
Collection of information87%

As reported in 90 WATI reviews. Can collect and store information from interlocators, such as email, phone number, etc.

Based on 90 reviews

Messaging Channels

SMS Messaging78%

As reported in 27 WATI reviews. Ability to send reminders via SMS messaging to a mobile device

Based on 27 reviews
Voice Messaging71%

As reported in 28 WATI reviews. Ability to send reminders via voice messaging

Based on 28 reviews
Two way messaging89%

Based on 48 WATI reviews. Ability to support a two way messaging/conversation between customer and customer support agent

Based on 48 reviews

Administration

Scheduling93%

Based on 47 WATI reviews. Ability to schedule push notifications at a specific date and time, or set an expiration for time-bound messages

Based on 47 reviews
Triggered Notifications89%

As reported in 47 WATI reviews. Provides the ability to automate notifications based on user behavior

Based on 47 reviews
Segmentation81%

Ability to segment audiences based on device type, location, demographics, customer behavior, etc. 42 reviewers of WATI have provided feedback on this feature.

Based on 42 reviews
Integrations86%

Ability to integrate with other software that stores customer data to generate reminders (i.e. CRM software) 49 reviewers of WATI have provided feedback on this feature.

Based on 49 reviews

Generative AI

AI Text Generation77%

Allows users to generate text based on a text prompt. This feature was mentioned in 35 WATI reviews.

Based on 35 reviews

WhatsApp Messaging - WhatsApp Marketing

Transactional Messages95%

Allows users to establish automated workflows and triggers to deliver transactional WhatsApp messages and notifications This feature was mentioned in 19 WATI reviews.

Based on 19 reviews
Bulk WhatsApp Messaging97%

As reported in 20 WATI reviews. Enables users to send mass WhatsApp marketing campaigns

Based on 20 reviews
Conversational Messaging97%

Facilitates two-way WhatsApp messaging to encourage subscriber engagement and loyalty 20 reviewers of WATI have provided feedback on this feature.

Based on 20 reviews
Personalization96%

Offers features for personalizing WhatsApp messages based on customer information or past behavior 20 reviewers of WATI have provided feedback on this feature.

Based on 20 reviews
Promotional Messages95%

Allow users to share promotions with subscribers via WhatsApp 20 reviewers of WATI have provided feedback on this feature.

Based on 20 reviews
Automated Replies90%

As reported in 20 WATI reviews. Provides automated WhatsApp message replies to recipients

Based on 20 reviews

WhatsApp Business Platform - WhatsApp Marketing

Segmentation95%

Based on 19 WATI reviews. Deliver tailored promotions to specific audience segments

Based on 19 reviews
API Integration95%

As reported in 17 WATI reviews. Facilitates the integration of WhatsApp messaging into existing business applications through WhatsApp Business API

Based on 17 reviews
WhatsApp Commerce94%

Allow customers to browse, discover, research, purchase, and complete payment in real-time This feature was mentioned in 16 WATI reviews.

Based on 16 reviews
Analytics90%

As reported in 16 WATI reviews. Provides analytics on opt-ins, open and delivery rates, and click-throughs

Based on 16 reviews

Rating Distribution

5
242 (81.2%)
4
50 (16.8%)
3
1 (0.3%)
2
3 (1.0%)
1
2 (0.7%)

Screenshots

4.6
Based on 298 reviews
Adrián P.Digital Marketing AdvisorSmall-Business(50 or fewer emp.)
December 20, 2024

Best personalized experience for Whatsapp API for my clients

What do you like best about WATI?

It is extremely useful, easy to use and reliable to work and refer my clients to use it. It has enhanced the messaging experience for both the final clients, as well as for the customer service department, wich has engaged better with their community, bringing the fastest times on replys. The implementation and changes that the team adopted due to using the app has only brought better results in sales driven via Whatsapp.

We use it daily, as the department never sleeps. We started the application and integration and just 24 hours later, we were already working on Wati. I really have never used nor required for customer support, as the integration works completely fine.

What do you dislike about WATI?

Is a little difficult to acces your account, but nothing imposssible. They send emails including your access to the account.

What problems is WATI solving and how is that benefiting you?

It proved to be amazingly effective when contributing to provide a better assistance to customers in the marketing field, providing solutions to maintain better communication, better sales results and helping us bear with the spam and space problem when coming to messaging from the Basic Whatsapp Business solution. The phone was no longer capable of solving our communications and also is giving us a better way to approach new customers, always putting the final customer in control.

Read full review on G2 →
Prasad P.Ecommerce ManagerMid-Market(51-1000 emp.)
November 15, 2024

We've had a great experience using Wati

What do you like best about WATI?

We've had a great experience using Wati for our WhatsApp campaigns. what we liked:

1.The platform makes it incredibly easy to create campaigns quickly

2. offers a wide range of features, including automation bots and shared inbox management.

3.The WooCommerce integr...

Read full review on G2 →
Mayank M.FounderSmall-Business(50 or fewer emp.)
November 9, 2024

WATI – The Perfect WhatsApp Solution for Agencies & Digital Creators

What do you like best about WATI?

WATI has totally changed the game in how we connect with clients and their audiences. Thanks to awesome automation tools, customer service and broadcast messages are a breeze!

WATI's communication simplification is a game-changer for us as an agency. It saves us so...

Read full review on G2 →
Husain T.Creative DirectorSmall-Business(50 or fewer emp.)
December 11, 2024

WATI - The Perfect WhatsApp Solution

What do you like best about WATI?

1.The platform makes it incredibly easy to use and campaigns quickly.

2. offers a wide range of features, including automation bots.

3. The messaging limit automatically increased without us having to inform the team.

We primarily use Wati for broadcast messages...

Read full review on G2 →
Manish K.Founder & CEOSmall-Business(50 or fewer emp.)
September 18, 2024

Great Products for Beginners

What do you like best about WATI?

Simple and easy to set up if you know what you're doing, demos are available to help you wherever you need and there's also live chat to help you when you get stuck. The product is simple and quite easy to use, basic templates and functionality exist and are quite e...

Read full review on G2 →

Company Information

LocationHong Kong, Tsuen Wan
Founded2016
Employees1
LinkedInView Profile

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FAQ

Here are some frequently asked questions about WATI.

WATI is a tool for businesses to manage communications via WhatsApp.

You set predefined responses to common questions, which are sent automatically.

Yes, WATI offers bulk messaging capabilities for quick updates.

Yes, WATI integrates seamlessly with many CRM systems and other business tools.

You will need a WhatsApp Business account to get started with WATI.

Yes, WATI supports multi-agent access for team collaboration.

Currently, WATI is web-based, but it is accessible from mobile devices through a browser.

WATI provides insights into message delivery rates and customer engagement metrics.